Brand Identity & Website Design
Client: American Subcontractors Association – Midwest Council
As committee chairperson of the Brand Development Committee of ASA Midwest Council and with the help of the executive director, Susan Winkelmann, we have gradually improved ASA’s branding, logo assets and website presence. In addition to providing a new style guide complete with event icons, alternate logos for their committees, initiatives, and events, we have also given this association a robust online registration system, as well as a mobile site with push notifications for streamlined communication. Our new website incorporates a customized brand of the St. Louis skyline and the overall commercial construction feel. We highlight our three tenets of the association – connections, education, and advocacy – and invite people to “Join ASA” and “Find a member” from our ASA original crane! Overall, we have created a creative, professional and original brand for the ASA Midwest Council website, event flyers, electronic communication, print ads, and print collateral. This brand is creative communication at its best, while we continue to add to our library of logos, increase exposure to our brand and organization, and increase attendance at our industry events.
”Stephanie with Seal the Deal Too has been great to work with through the process of our company’s major rebranding and in defining a marketing strategy. The rebranding has touched on all parts of the company and has had a very positive impact of our perception within the industry. We have met some pretty tight deadlines and Stephanie has always stepped up to meet the challenge. Seal the Deal Too successfully shaped a very innovative vision for our marketing and branding all while melding the company’s storied history and culture. We look forward to continuing our partnership with Seal the Deal Too ensuring that our company stays on course for future marketing and branding needs.”