Boutique Branding & Communications Firm Specializing in creative design and strategic marketing techniques.

Complete Rebranding & Consulting
Client: Goodwin Brothers Construction Co.
logo development, brand strategy, consulting, brand identity, creative communication, electronic marketing, graphic design, website design & development
This client needed a full rebrand to highlight their upcoming 70th anniversary and to enhance their online presence to potential clients. In particular, they needed a rebrand to showcase and describe their capabilities as a substantial general contractor who could handle large-scale projects. We dove into their website redesign, while also developing alternate logos to support their original logo. We gave them a unique brand identity, by calling out their charitable giving with a new ‘Goodwin Gives Back’ logo, their 70th anniversary with a new 70 year logo, as well as their history of 70 years with a timeline of graphics and milestones. We changed their original color scheme of royal blue and yellow to a more toned down dark blue and gray that looked more industrial, modern, and professional, while also maximizing their professional photography in our print materials. Once our brand matched our message, we developed a newsletter template for electronic mailings, the five sectors that encapsulated their capabilities, and print collateral from everything from envelopes to invoice templates to project profiles. From the color scheme in their new building to 3D posters for their open house, our new brand identity and brand strategy shined and gave this company a much-needed rebrand and market awareness.

“Stephanie with Seal the Deal Too has been great to work with through the process of our company’s major rebranding and in defining a marketing strategy. The rebranding has touched on all parts of the company and has had a very positive impact of our perception within the industry. We have met some pretty tight deadlines and Stephanie has always stepped up to meet the challenge. Seal the Deal Too successfully shaped a very innovative vision for our marketing and branding all while melding the company’s storied history and culture. We look forward to continuing our partnership with Seal the Deal Too ensuring that our company stays on course for future marketing and branding needs.”
Doug Wachsnicht – Vice President, Goodwin Brothers

Electronic Marketing & Consulting
Client: Frost Supply
brand identity, brand strategy, creative communication, electronic marketing, unique print products, marketing consulting

Frost Supply needed a marketing consultant to assist their marketing team with innovative creative and communication strategies to increase online sales, in particular through their mobile site. With the increasing trend of online ordering, Frost Supply knew they had to push their current and prospective customers to register for a user ID and order online through their new mobile site. To assist our customers with this new task, we created an online ordering assistant, named “Carry, the Frost Girl.” Her job is to pleasantly and persistently encourage customers and prospects to register for a unique user ID and start ordering online because it’s as easy as 1, 2, 3. “Carry Frost in the Palm of Your Hand” was our tagline, as customers could literally carry tens of thousands of items in the palm of their hand on their mobile phones. Customers could also “Carry Frost” on their trucks, shelves, and job sites with just a few clicks on their phones. We developed a unique flip card showing Carry’s personality and the easy 1, 2, 3 steps, as well Carry GIFs, videos, and Carry Contests to help get her helpful personality out to market. The response has been enormously positive, as people “get it” and even ask the real, Kerry (Frost’s marketing manager and inspiration for Carry) for her autograph on popular “Carry Swag.” The brand strategy and brand identity of Frost Supply has bene positively altered with the clever personality of Carry- the Frost Girl, and our contests, promotional items, and Carry Lunch n’ Learns continue to develop a loyal following.

”Stephanie worked with our team to create a unique marketing campaign. Jointly they created Carry the Frost girl, our online marketing assistant. We used the Carry campaign to build our company awareness and branding campaign. Overall, Stephanie works to keep our marketing team on task and meet deadlines while assisting with our companies future marketing strategies.”
John Frost – President, Frost Supply

Website Design & Logo Assets
Client: Environmental Consultants
brand strategy, brand identity, graphic design, creative communication, electronic/event marketing, website design & development, logo development, mobile website, print ads, photography
Environmental Consultants needed a complete website redesign, as well as a transformative brand that represented their core business. After an initial consultation, we created a custom brand to support their original logo. We started with their generic design and transformed it into a premier, boutique company brand. This company wants the client who is risk adverse and willing to spend money to be risk adverse. We adjusted our brand strategy and identity to get more attention from this clientele. We created a premiere brand with soothing colors, contemporary design, and a boutique, ritzy feel. When a client enters this site now, they know they are dealing with a company who is best at what they do. No frills, but no rock bottom pricing either. Our goal was to attract the right client with our classy design. We wanted to highlight their priorities and future goals. One of the main initiatives of this company is to give back as well, so we made that a consistent thread throughout the brand and the site.

Electronic Marketing & Consulting
Client: Hayden Wrecking
brand strategy, brand identity, brand content, website design & development, logo development, electronic marketing, consulting

Hayden Wrecking needed a full rebrand and marketing strategy to reach the industrial market on a national scale. As a speciality contractor, they needed a brand identity and messaging to approach the market as a national, specialty contractor. We started with the name, Hayden Wrecking Corporation. We dropped the “Corporation” from their legal business name and designed a modern, simple and elegant logo and brand around Hayden Wrecking. We also gave them a tagline that epitomized their company work philosophy as “The Art of Dismantling.” We strategically placed this new brand and logo on everything from their big high rise equipment to their company polos, trucks, giveaways, and electronic newsletter and print collateral. As a 3rd generation business, we also wanted to highlight that significant family culture through a 70-year marketing campaign. As they grew, we designed an alternate saw cutting logo, safety logo, as well as a 25+ page Statement of Qualifications (SOQ). Our marketing efforts transformed this local demolition company to an industrial specialty contractor with a national footprint. Since our marketing overhaul, we continue to gain new business with our electronic newsletters, overall marketing approach, association involvement, and brand identity.

”Stephanie has been a Marketing Consulting for Hayden Wrecking for over 3 years. Stephanie’s branding/consulting/marketing work has helped transform Hayden Wrecking from a regional contractor to a national presence. She helped elevate our brand with professional graphic design, concise marketing materials, and creative messaging to better reach our customers and prospects.”
Brian Hayden – President, Hayden Wrecking

Brand Identity & Website Design
Client: American Subcontractors Association – Midwest Council
brand strategy, brand identity, graphic design, creative communication, electronic/event marketing, website design & development, logo development, mobile website, print ads, photography
As committee chairperson of the Brand Development Committee of ASA Midwest Council and with the help of the executive director, Susan Winkelmann, we have gradually improved ASA’s branding, logo assets and website presence. In addition to providing a new style guide complete with event icons, alternate logos for their committees, initiatives, and events, we have also given this association a robust online registration system, as well as a mobile site with push notifications for streamlined communication. Our new website incorporates a customized brand of the St. Louis skyline and the overall commercial construction feel. We highlight our three tenets of the association – connections, education, and advocacy – and invite people to “Join ASA” and “Find a member” from our ASA original crane! Overall, we have created a creative, professional and original brand for the ASA Midwest Council website, event flyers, electronic communication, print ads, and print collateral. This brand is creative communication at its best, while we continue to add to our library of logos, increase exposure to our brand and organization, and increase attendance at our industry events.

”Stephanie with Seal the Deal Too has been great to work with through the process of our company’s major rebranding and in defining a marketing strategy. The rebranding has touched on all parts of the company and has had a very positive impact of our perception within the industry. We have met some pretty tight deadlines and Stephanie has always stepped up to meet the challenge. Seal the Deal Too successfully shaped a very innovative vision for our marketing and branding all while melding the company’s storied history and culture. We look forward to continuing our partnership with Seal the Deal Too ensuring that our company stays on course for future marketing and branding needs.”
Susan Winkelmann – Executive Director, ASA Midwest Council

Additional Clients