Electronic Marketing & Consulting
Client: Hayden Wrecking
Hayden Wrecking needed a full rebrand and marketing strategy to reach the industrial market on a national scale. As a speciality contractor, they needed a brand identity and messaging to approach the market as a national, specialty contractor. We started with the name, Hayden Wrecking Corporation. We dropped the “Corporation” from their legal business name and designed a modern, simple and elegant logo and brand around Hayden Wrecking. We also gave them a tagline that epitomized their company work philosophy as “The Art of Dismantling.” We strategically placed this new brand and logo on everything from their big high rise equipment to their company polos, trucks, giveaways, and electronic newsletter and print collateral. As a 3rd generation business, we also wanted to highlight that significant family culture through a 70-year marketing campaign. As they grew, we designed an alternate saw cutting logo, safety logo, as well as a 25+ page Statement of Qualifications (SOQ). Our marketing efforts transformed this local demolition company to an industrial specialty contractor with a national footprint. Since our marketing overhaul, we continue to gain new business with our electronic newsletters, overall marketing approach, association involvement, and brand identity.
”Stephanie has been a Marketing Consulting for Hayden Wrecking for over 3 years. Stephanie’s branding/consulting/marketing work has helped transform Hayden Wrecking from a regional contractor to a national presence. She helped elevate our brand with professional graphic design, concise marketing materials, and creative messaging to better reach our customers and prospects.”