Boutique Branding & Communications Firm Specializing in creative design and strategic marketing techniques.
Your company's logo is the central part of your brand. It should be unique, simple, and memorable. The best logos are the simplest and most iconic.
Your company's logo is the central part of your brand. It should be unique, simple, and memorable. The best logos are the simplest and most iconic. You want people to get a sense of who you are as a company, your culture, your values, and your brand. This is a difficult task and should not be delegated to just anyone or some online forum or clipart gallery. It's important to select a professional graphic designer who knows color, style, lines, and perspective to give you a logo that will be easily transferable to other graphic design collateral.
Before there can even be a marketing push to increase sales, there needs to be a brand strategy.
Before there can even be a marketing push to increase sales, there needs to be a brand strategy. What types of customers do you want to attract? What is the culture and values you want your brand to reflect? All these answers are part of a brand strategy and one that should be seen through any marketing campaign you enact.
This is one of those skills that everyone thinks they can do. It is not just a skill. It's an art and a talent.
This is one of those skills that everyone thinks they can do. It is not just a skill. It's an art and a talent, and I would urge you to only allow the professionals do your graphic design. Bad graphic design is easy to spot and is a dead giveaway that you are an amateur marketer and don't care about your brand. Great graphic design is the bedrock and foundation of great marketing. I cannot stress enough how important it is to invest in good if not great graphic design, and there's a difference. We can show you what that difference is.
You can have a great brand, good sales and market recognition, but don't separate yourself from the pack.
You can have a great brand, good sales and market recognition, but don't separate yourself from the pack. How do you differentiate your company from your competitors? You get creative! Creative communication is the difference between good and great marketing. When you start engaging your customers and prospects with creative, innovate and unique communication techniques, you show them you care about more than just the bottom line. Great marketing with creative communication not only increases your bottom line, but it enhances your company culture. You care about your customers and the message they are receiving. Those values are far reaching.
Website Design & Development
In this digital age, a responsive, easy-to-navigate and visually appealing website is key to market recognition and growth. A website does not have to be expensive to be good.
Even in this dazzling digital age of Instagram, Snapchat, and YouTube, email marketing is still the most cost-effective and effective marketing tool for your business.
Even in this dazzling digital age of Instagram, Snapchat, and YouTube, email marketing is still the most cost-effective and effective marketing tool for your business. It's been around longer than most new apps and social media darlings, but it remains the top marketing channel to deliver your message and brand in a concise, non-invasive, and easy manner. Our results with email marketing, when done right, delight our customers and attract more. We use consistent branding and creative communications to deliver a concise and strategic marketing campaign that gets marketing recognition and sales results.
Some of our clients need to be noticed on Google. More and more this is becoming a priority over a luxury. We can help you get found.
Some of our clients need to be noticed on Google. More and more this is becoming a priority over a luxury. We can help you get found. This is another arena where you can spend gobs of money and show nothing for it. SEO is a strategic endeavor that requires expert know-how and an honest approach. We can help you achieve your sales and marketing goals through a plan that's right for you. We don't you to overpay for it, because it's only part of what we do. But, we do want to help you achieve your marketing and sales goals, and SEO can be a defining factor in that plan.
How do I get sales to buy in to my marketing strategy?
Get their ideas! Use them as a resource. Get them excited about the overall marketing strategy and goals. Internal marketing is just as important as external marketing.
How can my marketing help increase sales?
Good marketing generates and nurtures leads. Sales works with marketing to qualify those leads and guide them through the sales pipeline.
How do I measure the results of my marketing efforts?
While everyone wants to measure by an increase to the bottom line, and that is essential, another important factor is an increase brand recognition and brand value. Are people talking about you more? Are people excited about your company and products? Are people telling their friends and giving you referrals? This should all lead to an increase to the bottom line, but the value in brand love and recognition far outweighs a good or bad quarter in the long run.
Do I need to consistently market my brand, services and products?
Yes. Being consistently in front of your customers with a message that educates, not sells, help create brand loyalty and brand love. A consistent message is key. Not only do we want to be in front of the customer when they are ready to buy, we also want to accurately portray our company’s brand message and identity.
What is the difference between a brand strategy and a brand identity?
A brand strategy is HOW we plan to reach our industry with our upcoming campaigns. A brand identity is what is already in place as far as an overall brand look, message, and culture.
What is the difference between outbound marketing and inbound marketing?
Outbound marketing is an outgoing email or print piece that is directly being pushed to a database of prospective customers. Inbound marketing is the process of nurturing a customer to contact you organically through a search query online.
Do I need to market to my existing customers?
Yes! Existing customers are the best way to get new customers. Getting customers excited through a creative campaign is the best way to create brand love and get those golden referrals.
Do I need to pay for SEO and be on the first page of Google?
Yes and no. It depends on how your customers find you and how you want to generate leads. Having a strong digital presence is becoming more and more necessary, so some type of SEO/ SEM program is recommended.
What is the relationship between sales and marketing? How can they work together?
Marketing creates a brand strategy by carefully crafting a message that drives market interest and industry awareness. Sales uses that market position to manufacture higher quality leads, customer relationships, and sales.
If most of my business is repeat customers who have known me for a long time, do I really need to market my services?
Yes! Marketing is more than just getting the next sale or pushing a product. It is cultivating a company identity and culture. It educates first, entertains at times and looks to the future.
Stephanie is great to work with; always upbeat, very helpful, great ideas and responsive. She provides a fantastic resource for our company that has limited in house marketing knowledge. She is comfortable telling us when our suggestions don’t really get our point across and helps us get to where we really wanted to be in the 1st place. She understands our industry and has helped our firm present a much more professional look in all our communications. I highly recommend Stephanie and her team.
Stephanie has been a huge help to our organization. In this exceedingly busy world, it’s so important to stay proactive and not completely reactive in your job so your business continues to grow. Stephanie helped create an ongoing marketing message/presence to keep our name relevant with our clients and prospects so we as owners stay focused on running and growing our business. Stephanie takes the time to understand your company and industry and then helps tailor a professional image and message to help meet your goals.
Infinity Professional Services Group
Stephanie, Seal the Deal Too, has been an amazing asset to our marketing strategy. I was looking for a way to improve our digital marketing. After discussing different ideas with Stephanie, she was able to help me implement a digital newsletter. Stephanie is always extremely responsive to all questions and is also very creative. I would highly recommend Stephanie and Seal the Deal Too!
Precision Home Development
Working with Stephanie for my company electronic newsletter has been a great experience. She keeps me on track gently pushing me and assisting me with ideas for the newsletter and “finishing” my thoughts for the articles. Her cost is reasonable and well worth the investment. I love the way she thinks outside the “box”.
When I was in the process of building our new website, we wanted to start out by modernizing our company logo. Stephanie and her design team were incredible. They took the old design and changed the color scheme, font and general layout and offered me a multitude of options to pick from. I chose a particular design, she tweaked it, and alas, it was perfect. I would highly recommend you use them as well.